Information, or more accurately, being informed, can be both a blessing and a
curse. We crave more information; at the same time we feel inundated, intruded upon and
lacking control. The key concern as we move forward is to ensure that the real end-user
remains in control of the outcome. The consumer, not some techno-buffs, must remain the
sole judge of demand and consumption in this media-rich world coming into being.